Behind the Label is a multi-year HEINEKEN USA thought leadership initiative that takes a closer look at the varied people and processes in the alcoholic beverage industry. Through interviews with women and other minority groups working in beer, wine, and spirits, the reports identify challenges and reveal opportunities for greater inclusion. Download the fully designed annual whitepapers here.
Dairy Queen Fall Blizzard Beanies
In celebration of the Fall Blizzard® Treat Menu, American Dairy Queen Corporation created an exclusive accessory that fans – and their Blizzard Treats – could wear with flair; the Blizzard Beanie. The exclusive merch sweepstakes allowed consumers to continue to enjoy frozen Blizzards even as the temperatures gave way to the cooler fall season.
Producer: Kathryn McCambley
Director: Dina Graham
Photography: Jose Aguirre
Beanie Design: Kathryn Viggiano, Anneleen Boonan + Ellie Buck
Executive Producer: Daniel Kennedy
Executive Creative Director: Carl Sorvino
Whole Foods Market Global Press Kit
Stolichnaya National Mezcal Day
Infographic and media mailer educating on the differences between mezcal and tequila for National Mezcal Day.
Red Lobster Cheddar Bay Biscuit Marketing
Keeping Red Lobster top of mind as an integral part of culture through content pieces and LTO merch for National Biscuit Day, Super Bowl, Cheddar Bay Biscuit’s 25th anniversary and more.
Art Direction: Kathryn McCambley
Animation: Jose Kooda Aguirre
Producer: Daniel Kennedy
Harry Potter New York Butterbeer Ice Cream Truck
Truck wrap, signage and additional design support for Harry Potter New York’s National Ice Cream Day Butterbeer Ice Cream Truck activation.
