Big Ass Fans told us they wanted to stir things up, so we flipped the switch to the highest setting. With brand new messaging inspired by a parallel thought leadership campaign, we specifically targeted California and Texas during their hottest months. In addition to driving leads, we needed to drive brand recognition and consideration of the brand as a champion of the front-line worker. Through geo-located, weather-triggered, hyper-targeted ads, we reached the specific people influencing and making purchase decisions— at the time of the latest wrap report, there were 830 leads which was a 134% increase in total leads from June, increasing from 354 to 830 by the end of July.
Art Direction and Copywriting: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Ellie Buck, Anneleen Boonan, and Ryan Laux