Using the inherent richness, texture, and diversity of Jersey City, we created a statewide advertising campaign that celebrated the accomplishments of the current administration through the lens of the successes of the city. In total, the campaign drove 34.1m+ impressions across all channels, exceeding our initial goal by 121%.
Art Director + Copywriter: Kathryn McCambley
Executive Creative Director: Carl Sorvino
Production Design: Jadeh Stevens, Ellie Buck + Anneleen Boonan